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Annual 'School's Open - Drive Carefully' Campaign Is In Gear Mayor Michael Bloomberg and AAA recently collaborated for another "School's Open - Drive Carefully program to help safeguard young children as they returned to school this week. For the 62nd consecutive year, elected officials and other public authorities are joining with AAA in this important public awareness campaign. Recognized for saving lives and preventing injuries, the "School's Open-Drive Carefully" campaign alerts motorists to be extra careful as students return to school. "This program has played a vital role in protecting our children, ensuring that they arrive safely at school each day and have the opportunity to receive a high-quality education," Bloomberg said. "I encourage all New Yorkers to drive responsibly. Nothing is more important than keeping our children and our community safe." Car crashes continue as one of the leading causes of death and injury for schoolage children. The "School's Open-Drive Carefully" campaign is conducted nationally to help reduce this tragic toll. AAA New York, the local AAA affiliate, distributed some 5,000 posters, emblazoned with the "School's Open" legend, to police and other public authorities for use at busy intersections and school crossings. The club is also distributing nearly 19,000 "Schools Open" bumper stickers for display on trucks, buses, official vehicles, school buses and passenger cars. AAA's "School's Open-Drive Carefully" campaign is conducted every year to remind drivers to watch out for children as they head back to school. The nationwide campaign is designed to reduce the number of traffic crashes involving school-age pedestrians and school bus riders. Again this year, as part of the "School's Open" campaign, AAA New York offered a tip sheet for parents to review with their children for choosing the safest route to school, along with important safety rules. Available in Spanish and English, at AAA.com/safety, it advises parents to show their children which route to take, and why. To keep school children safe, AAA New York offers the following tips for drivers: •Look for clues such as AAA School Safety Patrol members, crossing guards, bicycles and playgrounds, which indicate that children could dart into the road. •Scan between parked cars and other objects for signs that children could be in the area. •Practice extra caution in adverse weather conditions. •Always stop for school buses that are loading or unloading students.
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