New York State Autumn Vacation Guide Now Available
Governor George Pataki last week hosted the kick off of the 2004 I LOVE NEW YORK Fall program in Syracuse, announcing fall advertising campaign, the availability of the free Autumn Vacation Guide and the launch of the State’s popular fall foliage re-ports.
“New York State’s rich natural won-ders and spectacular foliage makes it one of the best places in the nation to visit in autumn,” Pataki said. “From the breathtaking scenery at Letchworth to the award-winning wineries on Long Island, we welcome travelers from around the world to discover all there is to love about fall in New York.
“New Yorkers and visitors can call 1-800-ILOVENY or visit iloveny.com to order a free autumn vacation guide and experience firsthand New York’s wonderful fall festivals, bountiful farm stands, cozy inns, fantastic restaurants, unique shopping and other great attrac-tions that make an autumn vacation in New York State like no other,” the Gov-ernor said.
To coincide with the start of the fall season, I LOVE NEW YORK is roll-ing out “Where It All Happens,” a three- phased, nine-week, newspaper and radio fall advertising campaign in a wide range of major metropolitan area media markets.
The first phase of the campaign, which started running last week, includes radio ads in major markets in and out of New York State. The ads focus on the wonderful shopping opportunities in New York City and tie in with the statewide tax-free shopping week taking place August 31 to September 6.
The second phase of “Where It All Happens” kicks off September 5 with print and radio ads designed to encourage fall getaways upstate and on Long Island. The ads will highlight New York’s historic inns, quaint bed & break-fasts, and the many great opportunities to visit the state’s wineries and apple orchards. The ads will run September 6 through October 10 to coincide with the peak of the fall season.
The final phase of “Where It All Happens” commences on October 11 with another round of radio ads en-couraging fall getaways to the Big Ap-ple to take advantage of the great shop-ping, restaurants and theater.
Available free from Empire State Development (ESD), which administers the campaign, the 32-page, full-color I LOVE NEW YORK Autumn Guide provides travelers with everything needed to enjoy a colorful autumn in New York State. It includes scenic road trips and vistas, fall events, romantic getaways, and an insert with apple recipes, post cards and games for children.
From the State’s high peaks to its lush valleys, New York is made for autumn vacationers. During the fall,
many seasonal festivals - for everything from apples and grapes to buckwheat and tractors - transform quaint villages into bustling street fairs. Visitors delight in world-class vineyards, glacial lakes, country inns, picturesque lighthouses and more. The guide also contains suggestions for many ways to view New York’s amazing fall foliage, including by car, foot, motorcoach, rail, boat and air.
New York’s weekly I LOVE NEW YORK fall foliage color reports begin September 8, and continue until the end of the foliage season, around the first week in November. Reports are available by dialing, toll-free, 1-800-CALL-NYS (1-800-225-5697).
For a free I LOVE NEW YORK Autumn Guide, fall foliage reports, visit the I LOVE NEW YORK Web site at iloveny.com, or call the New York State Travel Information Center at (800) CALL-NYS. Travel counselors are available during regular business hours to help plan New York State vacations.