2004-09-03 / Medical

City Health Dept. Launches Its “Take Care New York” Subway Campaign

500,000 Health Passports have been distributed since April 1, 2004

A public education campaign promoting Take Care New York, the City’s health policy initiative, is now running in New York City’s subways. Thousands of posters in English and Spanish appear on nearly 600 subway cars, highlighting the top 10 steps New Yorkers can take now to improve their health.

The campaign is a public education component of the Take Care New York initiative announced earlier this year. The health policy presents what the City and its partners are doing to improve health in 10 keys areas. Take Care New York sets measurable goals to achieve by 2008 including: increasing the proportion of New Yorkers with their blood pressure and cholesterol at healthy levels, helping New Yorkers quit smoking, increasing life saving cancer screenings, reducing the number of children who are poisoned by lead, and reducing the number of New Yorkers who die prematurely each year.

The subway campaign focuses on getting New Yorkers to call 311 for a Take Care New York health “passport,” a personal record that makes it easy to keep track of vital health information including blood pressure, cholesterol, and weight. Additionally, New Yorkers can record their most recent vaccinations (e.g., flu and pneumonia) and document their most recent - or date of next - screening (e.g., colonoscopy, pap test, mammogram). Since Take Care New York’s launch this past March, nearly 500,000 passports have been distributed throughout the City. New Yorkers can get a passport in English or Spanish by calling 311.

DOHMH has established partnerships with dozens of City agencies, hospitals, health plans, and community-based organizations. These partners distribute passports to their staff and constituents, and promote the programs that address the 10 steps to a healthier New York. DOHMH staff have canvassed medical providers’ offices in the District Public Health Office DPHO) neighborhoods (East/Central Harlem; North/Central Brooklyn; south Bronx) to provide key health information about some of New York City’s top killers, including tobacco use and colon cancer.

To get a health passport, or for more information about Take Care New York, Call 311 or visit nyc.gov/health.

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